Ben Holmes, AdColony
Episode 123, Mar 26, 2021, 08:49 AM
AdColony's Ben joins Rachel Smith and Lindsay Rowntree to discuss the Nuverse, mobile gaming in India, and FLoC's clash with GDPR.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ben Holmes, VP of programmatic and performance demand at AdColony, to discuss the latest news in ad tech and martech. In this session, they cover: ByteDance's move into gaming; mobile gaming trends in India; and Google's decision to postpone testing FLoC in Europe.