Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?
Episode 125, Apr 08, 2021, 08:28 AM
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, to hear their thoughts on what a private garden is, and what they can offer brands and publishers.
Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.