Taking Sides

We’re living in interesting times and there’s a growing trend for marketers to comment on them. Brands are vying with each other to support Black Lives Matter, Immigration, Carbon Zero, and so on. But should they be? B2B Marketer Dave Stevens is joined by Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK. Plus Managing Director of Green Target Global Group Dafina Grapci-Penney on how the ESG agenda is shaping business comms in 2021 and beyond, and Group Managing Director of Just Global Martin Simcock on change in business marketing.