The MadTech Podcast Special - Redefining Audience Addressability
Episode 127, Apr 23, 2021, 09:25 AM
In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Amy Williams, founder & CEO of Good-Loop; Jacques Edeling, programmatic operations lead at Starcom; and Emma Newman, chief revenue officer EMEA at PubMatic, to hear about how audience addressability is being shaped partly by changes to legislation and infrastructure, but also by a growing sense that the industry must improve it’s moral position when it comes to the consumer.
Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.