With a Little Understanding

There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and product management. Business Marketer Dave Stevens speaks with Asomi Ithia, senior product professional, author, mentor, and co-host of the Product Group. Plus Clients and Markets Director at Deloitte UK Ben Perkins on change and marketing consultant Doug Marshall celebrates some great business marketing.