Isabelle Baas, Starcom

Apr 30, 08:20 AM

Starcom's Isabelle Baas joins Rachel Smith and Lindsay Rowntree to discuss the reversal of in-housing, Woolworth's new online marketplace, and TV networks' appeal that advertisers move more spend to CTV.

ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging advertisers to move 20-30% of their budgets to CTV as linear continues to decline.