The Master-Plan

Episode 98,   May 14, 2021, 02:00 PM

The Master-Plan Agile marketing is said to be the future – a discipline that challenges the need for a plan. B2B Marketer Dave Stevens asks marketing consultant Doug Marshall to help us navigate the debate between long-term planning and agile. Plus co-host of The Product Group Asomi Ithia talks about the marketing skills we need, and Founder and Managing Director of Grist Andrew Rogerson discusses change in business marketing.