Paul Kasamias, Starcom
Episode 131, May 21, 2021, 08:39 AM
Starcom's Paul Kasamias joins Grace Dillon and Lindsay Rowntree to discuss TikTok's move into in-app ecommerce, Airbnb's departure from performance marketing, and Merkle's Q1 2021 Digital Marketing Report.
Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode, they cover: TikTok trial a new in-app ecommerce feature in Europe; Airbnb vow to abandon performance marketing after making substantial cuts to their ad spend; and Merkle's Q1 2021 Digital Marketing Report finds that US ad spend is on the up.