Liting Spalding, Havas Media Group
Episode 132, May 28, 2021, 08:12 AM
Havas Media Group's Liting Spalding joins Rachel Smith and Anne-Marie Sheedy to discuss Chinese tech models, Reddit's KarmaLab, and loyalty programs.
Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode, they cover: does China offer alternative business models that Western tech companies should try to imitate?; Reddit launch an in-house agency, KarmaLab; and brands could turn to loyalty programs to make up for the end of third-party cookies.