The A2Z of B2B Marketing Part 3: C is for Content
Episode 101, Jun 04, 2021, 02:00 PM
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached C. C stands for Content. B2B Marketer Dave Stevens hears from three experts on the topic today: Managing Director of Considered Content Jay Ball, Head of Enterprise Marketing and Content at BT Harriet Gorbeck, and marketing professional Agata Kawa.