Simon Peel, Adidas

Jul 09, 07:45 AM

This week, Adidas's Simon Peel joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss APS, retailers listing other brands on their websites, and consumers' attentiveness to ads.

Simon Peel, senior director of global media at Adidas, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's plans to expand APS; retailers listing products from third-party sellers on their websites; and research into how much attention consumers give to advertisements.