The MadTech Podcast Special: the Future of Measurement and Brand Suitability
Episode 140, Jul 23, 2021, 07:45 AM
ZEFR's Rich Raddon and GroupM's Stevan Radjelovich join ExchangeWire's Ciaran O'Kane to discuss the future of measurement and the role of brand safety and contextual in a privacy-centric world.
Our latest MadTech Podcast Special examines the future of measurement and the role of brand suitability and contextual in a privacy-first world. For this episode, ExchangeWire CEO Ciaran O’Kane interviews Rich Raddon, co-CEO of ZEFR and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM.