JJ Eastwood, Carousell Media Group
Episode 141, Jul 30, 2021, 08:14 AM
This week, Carousell's JJ Eastwood joins ExchangeWire's Mat Broughton and Rachel Smith to discuss social media audits, the benefits of SMS for brands, and DTC brands' supply chain woes.
JJ Eastwood, managing director at Carousell Media Group, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Twitter and Facebook open themselves up for audits by the MRC; brands see retention rates increase when they use SMS to talk to customers; and how supply chain issues in the US are affecting DTC brands.