Kenneth Sim, Johnson & Johnson
Episode 144, Aug 20, 2021, 07:57 AM
This week, Johnson & Johnson's Kenneth Sim joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Facebook's ad restructure, brand perspectives amongst APAC's Gen Z, and streaming in Southeast Asia.
Kenneth Sim, digital marketing manager at Johnson & Johnson, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Facebook redesign their ads business to depend less on users' data; Gen Zers in APAC feel more capable of forcing brands to change for good; and Southeast Asia streaming services are seeing success from partnering with local telcos.