The MadTech Podcast Special: Demystifying the Mobile In-App Advertising
Episode 146, Sep 10, 2021, 07:48 AM
Our ninth edition of The MadTech Podcast Special explores the mobile in-app ecosystem. One of the most exciting yet misunderstood parts of the industry, mobile in-app is becoming increasingly sophisticated as it keeps pace with demand from publishers and marketers alike.
In this episode, Thomas Bienias, director for mobile publisher development, EMEA at PubMatic; Daniel Sichel, global hub lead for TikTok at Zenith; and Ali Khitab, senior programmatic operations manager at Upday, join ExchangeWire CSO Rachel Smith to discuss fundamental challenges in the mobile in-app environment, like fraud and brand safety; the growing diversity of mobile gaming audiences and the opportunity this brings; how measurement and viewability will work in the context of an ever-changing world of data regulation; and more.