The A2Z of B2B Marketing Part 16: P is for Planning
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached P. P stands for Planning. B2B Marketer Dave Stevens hears from four experts on the topic today: Global Chief Marketing Officer at PwC Antonia Wade, Founder of Octopus Group Billy Hamilton-Stent, Chief Marketing Officer at OpenJaw Technologies Colin Lewis, and Head of Marketing at PayDashboard Laura Hughes.