The A2Z of B2B Marketing Part 17: Q is for Qualifying Leads

Sep 25, 02:00 PM

The A2Z of B2B Marketing Part 17:  Q is for Qualifying LeadsToday we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Q.  Q stands for Qualifying Leads.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Director at Precept James Ealey, Head of Marketing at Touchlight Robin Bodicoat, and Joint Managing Director of Mutual Value Stuart Maister.