Jo Mackenzie, Publicis Media
Episode 149, Oct 01, 2021, 08:07 AM
This week, Publicis Media's Jo Mackenzie joins Rachel Smith and Ciaran O'Kane to discuss false 'green' credentials, free Netflix in Kenya, and digital transformation.
Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.