Penelope Siraj, R3
Episode 150, Oct 08, 2021, 07:45 AM
This week, R3's Penelope Siraj joins Mat Broughton and Lindsay Rowntree to discuss the 'Great Resignation', IAB Europe's consent management clampdown, and the evolving relationship between marketers and the entertainment industry.
Penelope Siraj, principal consultant at R3, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: freelancing takes off amongst marketers (and agencies) amidst the 'Great Resignation'; the IAB Europe have issued warnings to consent management firms for not complying with the TCF; and brands must start thinking creatively about how to reach audiences through the entertainment industry, argues one marketing exec.