The A2Z of B2B Marketing Part 20: T is for Tactics

Episode 120
Oct 19, 08:00 AM

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached T.  T stands for Tactics.  

B2B Marketer Dave Stevens hears from five experts on the topic today:  Marketing Consultant at xbim Clair Porteous, Head of Marketing at Momentum Alexandra Koenig, Head of Marketing at 8 Associates Greg Hart, CMO and Co-Founder of Leadoo Marketing Technologies Santtu Kottila, and Founder and CEO of Digital Whiskey Peter Byre.