The A2Z of B2B Marketing Part 21: U is for Understanding Your Customer

Episode 121,  Oct 26, 2021, 08:00 AM

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached U.  

U stands for Understanding your customer.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Digital Marketing and Web Officer at GGR Group Marc Pogorzelec, Global Digital Marketing Executive at Driver Trett Amy Thorman, and Head of Enterprise Acquisition and Upsell Marketing at Virgin Media O2 Alysha Spencer.