The A2Z of B2B Marketing Part 26: Z is for Zero-based budgeting
Episode 126, Nov 30, 2021, 08:50 AM
Today we conclude our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached Z. Z stands for Zero-based budgeting.
Business Marketer Dave Stevens hears from two experts on the topic today: Marketing Strategy and Planning Lead at PwC UK David Nelson and Senior Consultant and Venture Manager at Selbey Anderson Group Julian Roberts.
Business Marketer Dave Stevens hears from two experts on the topic today: Marketing Strategy and Planning Lead at PwC UK David Nelson and Senior Consultant and Venture Manager at Selbey Anderson Group Julian Roberts.