Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce
Episode 159, Dec 10, 2021, 09:30 AM
This week, content marketing consultant Charlotte Williams joins Anne-Marie Sheedy and Mat Broughton to discuss content creators on TikTok, Tesco’s media and insights platform, and Alibaba’s growing competition.
Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: “Mass reporting” campaigns targeting content creators on TikTok; the launch of Tesco’s media and insights platform; and the growth of livestream shopping.