Creative: The Forgotten Marketing Fundamental, with Ad-Lib & Etihad Airways
Episode 167, Feb 18, 2022, 09:00 AM
In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the function of creative in marketing strategy and execution.
On our fourteenth edition of The MadTech Podcast Special, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the role of creative within the marketing industry.