ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions
Episode 181, May 27, 2022, 08:00 AM
ExchangeWire's John Still, Lindsay Rowntree, and Ciaran O'Kane discuss Amazon's cash back data play, a potential break up of Google's ad business, and O'Kane's predictions for ad tech in 2022 in this episode of the MadTech Podcast.
On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad tech predictions for the rest of the year (and beyond).