Hannah Buitekant, Mail Metro Media
Jul 07, 2023, 07:45 AM
Mail Metro Media's Hannah Buitekant joins The MadTech Podcast this week to discuss ad spend going to made-for-advertising sites, RTL's addressable deal with The Trade Desk, retail media, and more.
Hannah Buitekant, managing director of digital, Mail Metro Media, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the ANA's finding that a fifth of ad spend goes to made-for-advertising websites, RTL and The Trade Desk's addressable TV partnership, the rise of retail media, and more.