MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

Apr 19, 09:52 AM

They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in the Windows 11 Start menu, and political ads potentially arriving to UK TV screens ahead of the upcoming election.

On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr.