The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

May 03, 06:00 AM

On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.