Quantcast's Amit Kotecha on Google's Cookie U-Turn

Jul 30, 2024, 09:00 AM

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Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.

Tune in as they cover:
• What this really means for the industry
• Does this change the privacy landscape?
• How brands and publishers will respond
• What's next for Google