AI-Powered Influence: Transforming Marketing Strategies for 2025
Season 9, Episode 3, Feb 26, 07:29 AM
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What impact will Generative AI have on the creator economy? Is the future of marketing about authentic, smaller creators or AI-powered virtual influencers?
To find out, I (Nat Schooler) sat down with Rafael Schwarz, Managing Director of Territory Influence, Europe's leading social media & influence marketing agency. We discuss the key social media marketing trends for 2025, the shift to "authentic" creators, and the risks of deepfakes.
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To find out, I (Nat Schooler) sat down with Rafael Schwarz, Managing Director of Territory Influence, Europe's leading social media & influence marketing agency. We discuss the key social media marketing trends for 2025, the shift to "authentic" creators, and the risks of deepfakes.
This is a classic from our archive. The full MONDAY INFLUENCER experience is a complete weekly package:
When you join, you get:
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Full Show Notes & Transcript: https://www.natschooler.com/ai-powered-influence-transforming-marketing-strategies/
Download Rafael's 2025 Trends Guide: https://info.territory-influence.com/download-guide-trends-2025
Timestamps:
00:00 - Rafael Schwarz: Social Media Insights
01:35 - 2025 Trends: AI & Content
08:38 - Social Media: Virtual Surge
12:26 - Virtual Influencers: Brand Power
15:12 - Authentic Creators: The Shift
18:59 - AI & Creators: Content Explosion
27:13 - Micro-Influencers: The Trust Factor
29:42 - Deepfakes & Fake Content: Risks
31:22 - Closing: Connect With Rafael
Full Show Notes & Transcript: https://www.natschooler.com/ai-powered-influence-transforming-marketing-strategies/
Download Rafael's 2025 Trends Guide: https://info.territory-influence.com/download-guide-trends-2025
Timestamps:
00:00 - Rafael Schwarz: Social Media Insights
01:35 - 2025 Trends: AI & Content
08:38 - Social Media: Virtual Surge
12:26 - Virtual Influencers: Brand Power
15:12 - Authentic Creators: The Shift
18:59 - AI & Creators: Content Explosion
27:13 - Micro-Influencers: The Trust Factor
29:42 - Deepfakes & Fake Content: Risks
31:22 - Closing: Connect With Rafael