Self Manufacturing & Crowdfunding. Why Caroline Brain of Kif is Sticking to Regional Growth

Today I sit down with Caroline Brain, founder of @kifandco — and let’s just say, this one’s packed with gut instinct and growth energy. We dive into how she’s building a brand rooted in gut health from the ground up — literally — including her regional play, why she chose to self-manufacture, and the vision behind the Gut Hut (yes, it’s as cool as it sounds 😎). PLUS: she just launched a crowdfunder so her community can own a piece of the journey. Don’t miss this one — it’s a masterclass in scrappy, smart, and mission-driven CPG growth