MadTech Daily: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

In today’s MadTech Daily, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.