Built In Her Restaurant : The Scrappy Rise of Date Better with Michelle Valdez-Wilton

Michelle Wilton, founder of Date Better Snacks, is the definition of a scrappy, resourceful entrepreneur. In this episode, she shares how she launched the brand out of her restaurant kitchen and grew it by personally pitching to small accounts across the country. We dive into how she’s leveraged her husband’s engineering skills to build custom packaging equipment, why she’s just now considering fundraising, and what it took to land a recent Whole Foods rollout. And toward the end? Michelle gets candid about her experience as a woman navigating the CPG space — a conversation that will hit home for so many of us. Trust me, this one’s packed with real talk, smart strategies, and serious founder grit. Don’t miss it.