WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media
Jun 18, 02:22 PM
Share
Subscribe
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.
Kate expands on:
Kate expands on:
- What the boom in UGC tells us about consumer preferences
- How the UGC boom will affect different players in the ad tech ecosystem
- How potential risks from UGC content can be mitigated
- How AI-enhanced search is likely to evolve over the next couple of years
- How AI-enhanced search is affecting the media supply chain
- Whether there will still be a place for search which is not AI-enhanced in the future
- What the forecast can tell us about the retail media landscape
- How challenges in retail media advertising can be overcome