UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Abdelnabi Alaedinne, regional director for digital & partnerships at UM MENAT, to discuss the evolving media and advertising landscape in MENA.

Their conversation delves into emerging trends in the region, critical skills for media planners and strategists to effectively utilise AI, and balancing AI-driven efficiency with human creativity and strategy.

0:00 Introduction; MENA media landscape
5:46 Role and impact of AI 
13:41 Optimisation and measurement value
27:19 Influence of planners & strategists
36:44 The next wave of media innovation