ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

How many UK households have a Netflix subscription? What percentage of Meta’s total revenue comes from scam ads? What was the smartphone usage rate in the UAE in 2025?

In this quiz edition of The MadTech Podcast, ExchangeWire’s head of marketing Grainne Reid is joined by COO Lindsay Rowntree and John Still, head of content. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.

0:00 Introduction
1:14 SVOD subscription numbers
13:28 Meta scam ads revenue
21:15 Smartphone usage rates
26:01 MENA focus