MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves

In our very first mailbag special, ExchangeWire’s head of marketing Grainne Reid is joined by CEO Rachel Smith and John Still, head of content, to answer our listeners’ biggest questions about ad tech and media.

The team put on their media planning hats, debating where they would allocate spend across retail & commerce media, CTV, and out-of-home. They also discuss the strengths of independent agencies versus holdcos, and unpack the legal and regulatory battles shaping the industry, from antitrust trials to social media bans.

0:00 Introduction
1:27 Kerry asks: Media planning
14:01 Steve asks: Agencies
26:16 Paul asks: Investigations & policy moves