dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads
Mar 27, 09:50 AM
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In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.
They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.
0:00 Introduction
1:20 IAB Australia launches new initiative
12:51 Google patents right to replace landing pages
27:34 Apple to introduce ads in Maps