Connection Over Content: Marketing That Feels Human With Alison Dean

In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company.

Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to.

Alison's website: thepeppermintgroup.com.au
Connect with Alison on LinkedIn: https://www.linkedin.com/in/alisonldean/

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