MadTech Daily: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance

In today’s MadTech Daily, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, according to Ofcom.