Garbage In, Garbage Out: Why AI Is Making Bad Marketing Worse With Danielle Coffin

AI hasn't fixed bad marketing, it's just made it faster and louder. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with fractional marketer Danielle Coffin (My Marketing Makeover) to unpack why so much AI-generated marketing falls flat, and what to do about it.

Danielle covers what actually counts as bad marketing versus vanity metrics, why AI amplifies weak foundations instead of fixing them, and her three-step fix: truly knowing your audience's pain points, building one clear message instead of a hundred scattered ones, and choosing the right channels instead of trying to be everywhere. Practical, foundations-first advice for any business owner or marketer trying to use AI well instead of being used by it.

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