MadTech Daily: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping
Aug 10, 07:00 AM
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In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.