ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH advertising growth, and John Lewis launching a YouTube chatshow.

The first story covers Judge Leonie Brinkema's assessment on the DOJ's proposal to break up Google's ad tech business, and what the ruling means for advertisers. The second is out of home advertising in Q2 showing +12.7% revenue growth from the same period last year. The conversation explores drivers of OOH growth, and whether it will continue on the same trajectory without World Cup activations.

Finally, John Lewis is launching an online chatshow with the aim of improving its visibility in AI search. How should retailers be adapting their marketing strategies in the age of chatbots and social media?

•••
0:00 Introduction
1:23 US judge says Google should relax ad tech rules
11:57 Out of Home advertising reports +12.7% revenue growth in Q2
22:16 John Lewis to launch YouTube chatshow to improve AI search results