ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition

Which vendors have been added to Apple's block list? What is ChatGPT Ads' annualised revenue run rate? How many new members joined the Standard for Publishers Usage Rights (SPUR)?

ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, with John Still, head of content, leading COO Lindsay Rowntree 4-1. Grainne Reid, head of marketing, puts them to the test on Apple's block list, ChatGPT ads revenue, and the SPUR coalition's membership numbers.

The first story covers the latest iOS update blocking The Trade Desk from serving ads on Safari, and how Apple's related policy affects data vendors. The second is OpenAI's plan to turn ChatGPT ads into a standing line item on holding companies' media plans. The conversation explores ChatGPT Ads' success, and its potential impact on agencies.

Finally, they look at what the recent surge in SPUR sign-ups reveals about the state of publishing landscape. Can publishers receive fair protections and compensation for their content in the AI era?

•••
0:00 Introduction
1:20 Q1: Name two vendors on Apple’s block list
3:20 iOS 27 blocks Trade Desk ads on Safari
11:54 Q2: What is ChatGPT’s annualised revenue run rate?
13:50 OpenAI wants ChatGPT ads on agency media plans
22:04 Q3: How many new members recently joined SPUR?
23:08 SPUR welcomes the NYT and many more…