LIVE: InfoSum, News UK, Omnicom
Episode 19, Feb 22, 2019, 07:23 AM
In a special live episode, ExchangeWire's Lindsay Rowntree is joined by Omnicom's Danny Hopwood, News UK's Bedir Aydemir & InfoSum's Nick Halstead to discuss Facebook, Criteo, 2nd party data & identity.
This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity.
In this week’s episode:
– The Facebook way of doing data
– Criteo’s latest earnings and what they say about the future of retargeting
– The opportunities and challenges of second-party data
– Redefining identity and how you manage it
– The Facebook way of doing data
– Criteo’s latest earnings and what they say about the future of retargeting
– The opportunities and challenges of second-party data
– Redefining identity and how you manage it