Compared to other areas of marketing, B2B marketing remains a young discipline. Its future rests with the new generation of marketers entering the profession today. Business Marketing Club Chair Dave Stevens talks to the Drum’s Rising Star of 2019 Alexandra Webber about how we can all help nurture the next generation of B2B marketing stars.
Head of Marketing and Communications at Osborne Clarke, Hayley Brooksbank, shares some great B2B marketing examples and what she's learned from them.
And Jon Clements shares a key lesson he took on the journey to being a marketing consultant.