Business marketing is not an island. And it can be difficult to be effective if marketers don’t align their plans with comms, BD, and sales specialists. B2B Marketer Dave Stevens talks to Leor Franks, CMO of Augusta Ventures, about marketing alignment.
Plus Chief Marketing Officer of Capita Antonia Wade on branding. Alice ter Haar shares a key lesson she took on the journey to being Founder of Badass Unicorn.
And Nadine Leighton, Head of Marketing for EMEA and APAC at LexisNexis shares her thoughts on how to recover from the covid crisis.