Kristina Prokop, Eyeota

Feb 19, 08:59 AM

Eyeota's Kristina Prokop joins Rachel Smith and Ciaran O'Kane to discuss privacy, Facebook's iOS tracking plea, and the US government's decision to suspend legal action against Chinese social apps.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.