The A2Z of B2B Marketing Part 2: B is for Brand

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached B. B stands for Brand. B2B Marketer Dave Stevens hears from four experts on the topic today: Head of Strategic Customer Marketing at O2 Mark Larwood, Senior Marketing Manager at Fiat Chrysler Jason Fitzgerald, Global Lead at the B2B Institute at LinkedIn Jon Lombardo, and Co-Founder and Head of Growth at B2B International, Nick Hague.