Treat It Like a New Hire: Why This VA Business Never Lets Claude Work Unsupervised with Fiona Campbell

AI doesn't run your business, it runs on whatever rules you give it. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Fiona Campbell, founder of the Virtual Assistant Lead Network, to unpack how she's built her entire operation around Claude, and why she treats it like a brand-new staff member rather than a shortcut.

Fiona covers how she's turned Claude into a shared knowledge base for her business, documenting brand voice, decision logs and a running backlog so the AI (and her team) stay consistent, why documentation beats clever prompting when it comes to getting AI to sound like you, the human checkpoints she insists on before anything ships or sends, and her golden rule for handling AI mistakes: treat it like a person, ask why it happened, and fix the process, not just the output. Practical, trust-but-verify advice for any business owner using AI to scale a team without losing control of it.

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